La Crosse-Onalaska, WI-MN · Wisconsin
La Crosse County
120,262 residents390 permits TTM$70,704 median HHI9 ZIP codesUpdated April 28, 2026
Investor first look
Median home value
$243,200
ACS 5-Year
Cap rate proxy
5.0%
FMR × 0.65 ÷ Home Value
Rent-to-income
17.4%
HUD FMR ÷ ACS HHI
Net migration
+1.24%
IRS SOI
Permits (TTM)
390
Census BPS
Climate risk
80.5
FEMA NRI (0–100)
ZIP code breakdown9 ZIP codes
| ZIP | Median home value | Rent (FMR 2BR) | Gross yield | Cap rate | Rent gap |
|---|---|---|---|---|---|
| 54603 | — | — | — | 5.0% | — |
| 54653 | — | — | — | 4.3% | — |
| 54601 | — | — | — | 5.1% | — |
| 54614 | — | — | — | 3.9% | — |
| 54650 | — | — | — | 4.8% | — |
Ranked by composite score
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Demographics
Owner-occupied
62.5%
Census ACS
Vacancy rate
5.1%
Census ACS
Bachelor's degree +
36.1%
Census ACS
Rent burdened
43.1%
Census ACS (>30% income)
Median age
37.1
Census ACS
U.S. Census Bureau — American Community Survey 5-Year Estimates
U.S. Census Bureau — Building Permits Survey
U.S. Department of Housing and Urban Development — Fair Market Rents / Small Area Fair Market Rents (SAFMR)
Internal Revenue Service — Statistics of Income Migration Data
FEMA — National Risk Index
Last updated: April 28, 2026