REI Prime

Last Updated: March 29, 2026

Welcome to REI Prime ("we," "us," or "our"). These Terms of Use ("Terms") govern your access to and use of the reiprime.com website (the "Site"), including all content, features, tools, and services available through it. REI Prime is operated by Martin Maxwell.

By accessing or using the Site, you agree to be bound by these Terms and our Privacy Policy. If you do not agree, you must stop using the Site.

1. Educational Purpose Only — Not Investment Advice

REI Prime is a real estate investing education platform. All content on this Site — including blog posts, guides, glossary definitions, podcast episodes, book reviews, "Now What?" scenarios, calculators, infographics, and newsletters — is provided strictly for informational and educational purposes.

Nothing on this Site constitutes:

  • Investment advice, financial advice, tax advice, or legal advice.
  • A recommendation or endorsement of any specific investment, property, market, strategy, or financing product.
  • An offer to buy, sell, or broker any real estate transaction or financial product.
  • A guarantee of any investment outcome, return, or financial result.

Real estate investing involves substantial risk, including the potential loss of your entire investment. Past performance does not guarantee future results. Always conduct your own independent research and due diligence before making any investment decision.

2. No Professional Relationship

Using this Site does not create any professional relationship between you and REI Prime, Martin Maxwell, or any contributor. No fiduciary, advisory, attorney-client, accountant-client, or broker-client relationship is formed by your use of our content.

We are educators, not your financial advisor, real estate broker, attorney, or accountant. The information on this Site is general in nature and may not apply to your specific situation.

You are solely responsible for your own investment decisions. Before acting on any information found here, consult with qualified professionals — including a licensed real estate attorney, certified public accountant, registered financial advisor, or licensed real estate broker — who can evaluate your individual circumstances.

3. Investment Risk Disclaimer

Real estate investing carries inherent risks, including but not limited to:

  • Market risk. Property values may decline due to economic conditions, interest rate changes, or local market factors.
  • Liquidity risk. Real estate is not a liquid asset. You may be unable to sell quickly.
  • Tenant and occupancy risk. Vacancies, non-payment, property damage, and eviction costs.
  • Financing risk. Interest rates may rise. Loans may not be available on favorable terms. Leverage amplifies both gains and losses.
  • Regulatory risk. Laws governing real estate, taxes, and landlord-tenant relationships vary by jurisdiction and may change.
  • Operational risk. Management, maintenance, insurance, and capital expenditures may exceed projections.
  • Natural disaster risk. Properties may be damaged by floods, fires, earthquakes, or storms.

We make no representations about the accuracy, reliability, completeness, or timeliness of any information on the Site. Market data, statistics, and regulations referenced in our content may be outdated or inapplicable to your jurisdiction.

Any investment decision you make is at your own risk.

4. Calculator and Tool Disclaimers

The calculators, analysis tools, financial models, and "Now What?" scenarios on the Site (collectively, "Tools") are for educational and illustrative purposes only.

  • Tools provide estimates and hypothetical examples, not guarantees or predictions.
  • Calculations are based on the inputs you provide and assumptions that may not reflect actual conditions.
  • "Now What?" scenarios present fictional situations designed to teach analytical frameworks. The properties, people, and situations described are illustrative.
  • Independently verify any output before relying on it for investment decisions.
  • We are not responsible for decisions made based on Tool output.

5. Intellectual Property

All content on the Site — including text, graphics, infographics, logos, images, audio, video, software, and the overall design — is the property of REI Prime or its licensors and is protected by U.S. and international intellectual property laws.

The REI Prime name, logo, PRIME Framework, and "Now What?" brand are trademarks of REI Prime.

Permitted use: You may view, read, and listen to content for personal, non-commercial, educational purposes. You may share links and quote brief excerpts with attribution. You may not reproduce, redistribute, or create derivative works for commercial purposes without written permission. You may not use our content to train AI models or machine learning systems without explicit authorization.

6. User Content

When you submit content to us — including form messages, feedback, poll responses, and newsletter replies — you retain ownership but grant REI Prime a non-exclusive, worldwide, royalty-free, perpetual license to use, reproduce, modify, and display your submission in connection with operating the Site.

We are not obligated to publish or retain any submission. We reserve the right to remove user content at our discretion.

You represent that any content you submit is your original work, does not violate any law or third-party rights, and does not contain malware or spam.

7. Newsletter

Our newsletter is delivered via Buttondown. By subscribing, you agree to receive periodic emails from REI Prime, including our weekly newsletter and occasional updates.

  • Frequency. One newsletter per week, plus occasional special communications.
  • Data use. Your email address and signup information are stored in Buttondown and used solely for newsletter delivery. We do not share your email with advertisers. See our Privacy Policy.
  • Unsubscribe. Every email includes an unsubscribe link. You may unsubscribe at any time.

Our Site contains links to third-party websites (Amazon, podcast platforms, external tools). We do not control or endorse these sites.

  • Clicking a third-party link takes you away from our Site, governed by that site's own terms.
  • Some links may be affiliate links. We may earn a small commission if you make a purchase. Affiliate relationships do not influence our editorial content, ratings, or recommendations.

9. Disclaimer of Warranties

THE SITE AND ALL CONTENT, TOOLS, AND SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY.

WE DISCLAIM ALL WARRANTIES, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT; WARRANTIES THAT CONTENT IS ACCURATE, COMPLETE, CURRENT, OR ERROR-FREE; AND WARRANTIES THAT THE SITE WILL BE UNINTERRUPTED OR SECURE.

Your reliance on any information on the Site is at your own risk.

10. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY LAW, REI PRIME, MARTIN MAXWELL, AND OUR AFFILIATES, CONTRIBUTORS, AND SERVICE PROVIDERS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, REVENUE, OR DATA, ARISING FROM YOUR USE OF THE SITE OR ANY INVESTMENT DECISION MADE IN RELIANCE ON OUR CONTENT.

OUR TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS SHALL NOT EXCEED ONE HUNDRED U.S. DOLLARS ($100).

SOME JURISDICTIONS DO NOT ALLOW THESE LIMITATIONS. IF APPLICABLE, SOME EXCLUSIONS MAY NOT APPLY TO YOU.

11. Indemnification

You agree to indemnify and hold harmless REI Prime, Martin Maxwell, and our affiliates from any claims, liabilities, damages, losses, and expenses arising from your use of the Site, violation of these Terms, or any investment decision based on our content.

12. Governing Law

These Terms are governed by the laws of the State of Delaware, without regard to conflict-of-law provisions. Legal proceedings shall be brought exclusively in Delaware state or federal courts.

Informal resolution first. Before filing any legal action, you agree to contact us and attempt to resolve the dispute informally for at least 30 days.

13. Severability

If any provision of these Terms is found invalid or unenforceable, it shall be modified to the minimum extent necessary or severed. The remaining provisions continue in full force.

14. Modifications

We may modify these Terms at any time. Material changes will be noted by updating the "Last Updated" date. Your continued use after changes constitutes acceptance.

15. Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and REI Prime regarding use of the Site.

16. Contact Us

Questions about these Terms:

REI Prime Website: reiprime.com/contact