West Virginia · Federal data hub

Morgantown, WV

0.140M people2 counties#4 of 11 in West Virginia$62,394 median HHIUpdated April 10, 2026
Investor first look

The numbers that matter most

What an investor checks first when sizing up a new metro — affordability ratio, rent vs income, cap rate proxy, and where the market is moving. Each metric shown vs. state and national medians for instant context.

moderate

Price to income

3.63×

The single most-cited 'is this market still cheap' check. Below 3× and you're in an affordability tailwind.

vs West Virginia
2.54×+1.09
vs U.S.
3.43×+0.20

Benchmark

3.63×
affordable
moderate
expensive

ACS median home value ÷ median HHI

comfortable

Rent to income

21.1%

What share of a typical household's income goes to rent. Below 30% means tenants can absorb modest rent increases.

vs West Virginia
21.1%=
vs U.S.
23.3%-2.1

Benchmark

21.1%
comfortable
moderate
burdened
15%25%
25%30%
30%40%

(HUD FMR 2BR × 12) ÷ median HHI

tight

Cap rate proxy

3.78%

Rough first-pass yield assuming a 35% expense ratio. Not an underwriting number — a 'is this even worth modeling' filter.

vs West Virginia
5.52%-1.74
vs U.S.
4.35%-0.57

Benchmark

3.78%
tight
deal-by-deal
solid
1%3%
3%5%
5%7%

(FMR 2BR × 12 × 0.65) ÷ ACS median home value

steady

Net migration

+0.07%

Forward-looking demand signal. Positive net migration drives rent growth and absorbs new supply.

vs West Virginia
0.03%+0.04
vs U.S.
0.03%+0.04

Benchmark

+0.07%
shrinking
steady
growing
-1%-0.1%
-0.1%+0.1%
+0.1%+1%

IRS net migration ÷ population

tight

Permit pipeline

0.12

permits per 1,000 residents

Forward-supply indicator. Above ~5 means the metro is building meaningfully relative to its size; below 2 means supply is tight.

vs West Virginia
0.43-0.31
vs U.S.
3.52-3.40

Benchmark

0.12
tight
moderate
strong
02
25
510

Census BPS permits TTM ÷ population × 1,000

healthy

Unemployment

3.8%

Tighter unemployment means higher wages, more rental demand, lower vacancy.

vs West Virginia
4.4%-0.6
vs U.S.
3.9%-0.1

Benchmark

3.8%
healthy
normal
loose
2%4%
4%5.5%
5.5%8%

BLS LAUS, latest month

Home values

Where prices are and where they've been

5-year price appreciation

+38.9%

homeValues.yearOverYear

+5.7%

Median home value

$226,800

Rents

The rent ladder

BedroomMonthlyAnnual% of median HHI
1 BR$877$10,52416.9%
2 BR$1,099$13,18821.1%
3 BR$1,318$15,81625.3%
Jobs & income

Labor market direction

Unemployment

3.8%

Median household income

$62,394

Supply pipeline

What's being built

Total TTM

17

+21.4% YoY

Single-family

17

2–4 unit

0

5+ unit

0

Counties

All 2 counties, ranked by population

CountyPopulationHome valueMedian HHIPermits TTMYoY
Monongalia County105,988$254,200$62,70417+21.4%
Preston County34,206$157,700$61,3730-100.0%
Peer metros

Similar metros nationally

MetroPopMed HHIP/ICap proxyHPI 5yPermits/1kUnemp
Morgantown140,194$62,3943.63×3.78%+38.9%0.123.8%
Springfield, OH135,877$60,846+63.7%4.3%
Manhattan, KS133,834$64,096+35.6%3.2%
Battle Creek, MI134,011$60,385+58.4%5.1%
Dalton, GA143,096$65,715+64.7%3.5%
Wichita Falls, TX148,523$63,618+49.3%3.5%
Migration

Where people are moving in from

Net migration

+97

+0.07% of population

Origin countyTax returns
Marion County, WV249
Preston County, WV168
Monongalia County, WV158
Harrison County, WV133
Allegheny County, PA99
Fayette County, PA75
Demographic backbone

Who lives in Morgantown

Median age
35
Bachelor's+
39.5%
Owner-occupancy
62.7%
Vacancy rate
12.1%
Rent burdened (30%+)
48.7%
Median household income
$62,394

This page shows federally sourced data. A full editorial analysis with charts and investment commentary is in progress.