Missouri · Federal data hub

Jefferson City, MO

0.150M people4 counties#6 of 9 in Missouri$72,425 median HHIUpdated April 10, 2026
Investor first look

The numbers that matter most

What an investor checks first when sizing up a new metro — affordability ratio, rent vs income, cap rate proxy, and where the market is moving. Each metric shown vs. state and national medians for instant context.

affordable

Price to income

2.82×

The single most-cited 'is this market still cheap' check. Below 3× and you're in an affordability tailwind.

vs Missouri
2.93×-0.12
vs U.S.
3.43×-0.61

Benchmark

2.82×
affordable
moderate
expensive

ACS median home value ÷ median HHI

comfortable

Rent to income

17.3%

What share of a typical household's income goes to rent. Below 30% means tenants can absorb modest rent increases.

vs Missouri
19.4%-2.1
vs U.S.
23.3%-6.0

Benchmark

17.3%
comfortable
moderate
burdened
15%25%
25%30%
30%40%

(HUD FMR 2BR × 12) ÷ median HHI

tight

Cap rate proxy

3.99%

Rough first-pass yield assuming a 35% expense ratio. Not an underwriting number — a 'is this even worth modeling' filter.

vs Missouri
4.00%-0.01
vs U.S.
4.35%-0.36

Benchmark

3.99%
tight
deal-by-deal
solid
1%3%
3%5%
5%7%

(FMR 2BR × 12 × 0.65) ÷ ACS median home value

shrinking

Net migration

-0.04%

Forward-looking demand signal. Positive net migration drives rent growth and absorbs new supply.

vs Missouri
-0.02%-0.02
vs U.S.
0.03%-0.07

Benchmark

-0.04%
shrinking
steady
growing
-1%-0.1%
-0.1%+0.1%
+0.1%+1%

IRS net migration ÷ population

tight

Permit pipeline

1.45

permits per 1,000 residents

Forward-supply indicator. Above ~5 means the metro is building meaningfully relative to its size; below 2 means supply is tight.

vs Missouri
2.99-1.54
vs U.S.
3.52-2.07

Benchmark

1.45
tight
moderate
strong
02
25
510

Census BPS permits TTM ÷ population × 1,000

very tight labor market

Unemployment

2.5%

Tighter unemployment means higher wages, more rental demand, lower vacancy.

vs Missouri
3.0%-0.5
vs U.S.
3.9%-1.4

Benchmark

2.5%
healthy
normal
loose
2%4%
4%5.5%
5.5%8%

BLS LAUS, latest month

Home values

Where prices are and where they've been

5-year price appreciation

+64.7%

homeValues.yearOverYear

+5.0%

Median home value

$203,900

Rents

The rent ladder

BedroomMonthlyAnnual% of median HHI
1 BR$794$9,52813.2%
2 BR$1,042$12,50417.3%
3 BR$1,249$14,98820.7%
Jobs & income

Labor market direction

Unemployment

2.5%

Median household income

$72,425

Supply pipeline

What's being built

Total TTM

218

+23.6% YoY

Single-family

210

2–4 unit

8

5+ unit

0

Counties

All 4 counties, ranked by population

CountyPopulationHome valueMedian HHIPermits TTMYoY
Cole County76,890$214,400$73,273168+14.3%
Callaway County44,517$196,200$72,64542+44.8%
Moniteau County15,401$168,300$65,1617+133.3%
Osage County13,374$205,700$75,3551-66.7%
Peer metros

Similar metros nationally

MetroPopMed HHIP/ICap proxyHPI 5yPermits/1kUnemp
Jefferson City150,182$72,4252.82×3.99%+64.7%1.452.5%
Sioux City, IA-NE-SD149,113$72,027+47.8%3.5%
Grand Junction, CO156,131$71,485+57.3%3.7%
Santa Fe, NM154,481$74,689+52.6%3.6%
Monroe, MI154,823$75,272+44.1%4.6%
Chambersburg-Waynesboro, PA156,084$74,946+51.2%3.1%
Migration

Where people are moving in from

Net migration

-60

-0.04% of population

Origin countyTax returns
Boone County, MO493
Cole County, MO447
Callaway County, MO289
St. Louis County, MO110
Osage County, MO104
Moniteau County, MO101
Demographic backbone

Who lives in Jefferson City

Median age
40
Bachelor's+
30.7%
Owner-occupancy
72.2%
Vacancy rate
10.4%
Rent burdened (30%+)
31.0%
Median household income
$72,425

This page shows federally sourced data. A full editorial analysis with charts and investment commentary is in progress.