Florida · Federal data hub

Panama City, FL

0.181M people2 counties#17 of 22 in Florida$67,834 median HHIUpdated April 10, 2026
Investor first look

The numbers that matter most

What an investor checks first when sizing up a new metro — affordability ratio, rent vs income, cap rate proxy, and where the market is moving. Each metric shown vs. state and national medians for instant context.

moderate

Price to income

3.88×

The single most-cited 'is this market still cheap' check. Below 3× and you're in an affordability tailwind.

vs Florida
4.23×-0.35
vs U.S.
3.43×+0.45

Benchmark

3.88×
affordable
moderate
expensive

ACS median home value ÷ median HHI

moderate

Rent to income

29.8%

What share of a typical household's income goes to rent. Below 30% means tenants can absorb modest rent increases.

vs Florida
28.1%+1.6
vs U.S.
23.3%+6.5

Benchmark

29.8%
comfortable
moderate
burdened
15%25%
25%30%
30%40%

(HUD FMR 2BR × 12) ÷ median HHI

deal-by-deal

Cap rate proxy

4.98%

Rough first-pass yield assuming a 35% expense ratio. Not an underwriting number — a 'is this even worth modeling' filter.

vs Florida
4.40%+0.57
vs U.S.
4.35%+0.63

Benchmark

4.98%
tight
deal-by-deal
solid
1%3%
3%5%
5%7%

(FMR 2BR × 12 × 0.65) ÷ ACS median home value

steady

Net migration

+0.44%

Forward-looking demand signal. Positive net migration drives rent growth and absorbs new supply.

vs Florida
0.83%-0.39
vs U.S.
0.03%+0.41

Benchmark

+0.44%
shrinking
steady
growing
-1%-0.1%
-0.1%+0.1%
+0.1%+1%

IRS net migration ÷ population

strong

Permit pipeline

12.24

permits per 1,000 residents

Forward-supply indicator. Above ~5 means the metro is building meaningfully relative to its size; below 2 means supply is tight.

vs Florida
8.03+4.21
vs U.S.
3.52+8.72

Benchmark

12.24
tight
moderate
strong
02
25
510

Census BPS permits TTM ÷ population × 1,000

softening

Unemployment

4.9%

Tighter unemployment means higher wages, more rental demand, lower vacancy.

vs Florida
4.9%=
vs U.S.
3.9%+1.0

Benchmark

4.9%
healthy
normal
loose
2%4%
4%5.5%
5.5%8%

BLS LAUS, latest month

Home values

Where prices are and where they've been

5-year price appreciation

+50.7%

homeValues.yearOverYear

+4.9%

Median home value

$263,500

Rents

The rent ladder

BedroomMonthlyAnnual% of median HHI
1 BR$1,480$17,76026.2%
2 BR$1,682$20,18429.8%
3 BR$2,169$26,02838.4%
Jobs & income

Labor market direction

Unemployment

4.9%

Median household income

$67,834

Supply pipeline

What's being built

Total TTM

2,217

+0.6% YoY

Single-family

1,861

2–4 unit

43

5+ unit

313

Counties

All 2 counties, ranked by population

CountyPopulationHome valueMedian HHIPermits TTMYoY
Bay County181,055$276,900$70,1881,995-3.2%
Washington County25,014$156,000$52,723222+34.5%
Peer metros

Similar metros nationally

MetroPopMed HHIP/ICap proxyHPI 5yPermits/1kUnemp
Panama City181,055$67,8343.88×4.98%+50.7%12.244.9%
Abilene, TX176,656$66,464+53.1%3.1%
Punta Gorda, FL189,900$66,154+41.9%5.6%
Redding, CA181,852$71,931+27.0%5.2%
Dover, DE182,400$72,872+49.9%5.6%
Muskegon, MI175,947$63,495+70.0%5.1%
Migration

Where people are moving in from

Net migration

+800

+0.44% of population

Origin countyTax returns
Walton County, FL291
Bay County, FL249
Okaloosa County, FL215
Washington County, FL200
Jackson County, FL195
Leon County, FL162
Demographic backbone

Who lives in Panama City

Median age
41
Bachelor's+
26.1%
Owner-occupancy
69.5%
Vacancy rate
27.1%
Rent burdened (30%+)
55.3%
Median household income
$67,834

This page shows federally sourced data. A full editorial analysis with charts and investment commentary is in progress.