Feeling scattered and unproductive in your real estate investing? Drowning in tasks but not reaching your biggest goals? On this episode (Ep 53) of the 5-Minute PRIME Podcast, host Martin Maxwell dives into Gary Keller’s bestselling book, “The ONE Thing,” and reveals its game-changing principles for real estate investors. Discover how focusing on less can help you achieve extraordinary results in today’s complex market.
Tune in to learn:
- The Core Concept: What is “The ONE Thing” and how the powerful Focusing Question can bring clarity to your deals.
- Debunking Productivity Myths: Uncover how common beliefs like multitasking are derailing your investment progress.
- Applying the Framework to REI: Practical ways to use Goal Setting to the Now and Time Blocking to supercharge your investing.
- The Investor Mindset: Cultivating purpose, mastery, and accountability to achieve significant breakthroughs.
Ready to cut through the chaos and find the single most important action to propel your real estate business forward? Subscribe now to unlock the secrets of “The ONE Thing”!
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Show Notes: Investment Property Financing
Key Takeaways
- Extraordinary results – come from doing less, not more with laser focus.
- Ask the Focusing Question – “What’s the ONE Thing I can do such that by doing it everything else will be easier or unnecessary?”
- Use the Domino Effect – small, focused actions compound into massive momentum.
- Avoid common productivity lies – multitasking, equal priorities, and constant balance.
- Apply the 80/20 Principle – focus on the few activities that drive the most results.
Action Step:
- Identify your ONE Thing in real estate investing for today.
- Ask: “What’s the ONE Thing I can do today such that by doing it, everything else becomes easier or unnecessary?”
- Block at least 2–4 hours of uninterrupted time to focus on that ONE Thing.
- Eliminate distractions — phone off, notifications muted, deep work mode on.
- Execute with purpose and intensity.
Mentioned in This Episode
Episodes to Revisit:
- Episode 2: Defining Your Financial Freedom Number
- Episode 16: Focused Research & Deep Work
- Episode 21: Deal Analysis Deep Dive
- Episode 46: Mistakes When Chasing Hot Markets
- Episode 48: Fixer-Upper Planning
- Episode 50: Real Estate Exit Strategies
Challenge for Today:
- Reflect on your investing journey and define your ONE Thing for today.
- Time block to execute it without distraction.
- Track the result — did it create momentum or clarity?
- Write it down then Repeat tomorrow.
