MLS vs Off-MLS: The Billion-Dollar Secret to Selling Your Home

Podcast Summary: MLS vs Off-MLS

Thinking of selling your house? Should you list it publicly on the MLS (Multiple Listing Service), or take the “secret” route with an off-MLS deal?

On this episode of the 5-Minute PRIME Podcast, host Martin Maxwell dives into the data – revealing a billion-dollar difference in seller outcomes. We explore the pros and cons of each approach, drawing on studies from Zillow, HomeLight, Bright MLS, RISMedia, and more. Discover why maximizing exposure usually trumps the allure of privacy and speed, and learn when an off-MLS sale might make sense (hint: it’s rarer than you think!).

Tune in as we cover:

• The real meaning of “off-MLS” and why sellers consider it.
• The shocking statistics that show how much money off-MLS sellers often lose.
• The one key factor that gives MLS listings a consistent advantage.
• Niche scenarios where off-MLS might be justified.

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Show Notes

Key Takeaways

• Off-MLS Sales Sound Enticing but Often Cost Sellers: While off-market deals promise privacy and speed, they often result in lower sale prices and longer closing times.
• The Data is Clear: Homes listed on the MLS sell for higher prices and faster than off-MLS properties. Zillow reported that from 2023-2024, off-MLS sellers collectively lost over $1 billion in potential profit.
• Higher Prices: MLS listings typically achieve higher sale prices — from 2% to 20% higher, depending on the market and data source.
• Faster Sales: MLS properties sell more quickly, often taking days or even weeks less than off-MLS sales.
• The Power of Exposure: MLS maximizes a home’s visibility, creating more competition among buyers and driving up offers.
• Limited Situations for Off-MLS: Off-market deals may only make sense when extreme privacy is needed, immediate cash is required, or a highly specific buyer is targeted — but often at a financial cost.

Action Step

• Research Your Market: If you’re considering selling your home, look at recent MLS sales to understand home values in your area.
• Ask Tough Questions: If an agent suggests an off-MLS sale, request data and their marketing plan. Don’t hesitate to get a second opinion.

Mentioned in This Episode

• Zillow 2024 Report: Off-MLS sales led to $1 billion in lost profit.
• National Association of Realtors (NAR) 2025 Report: MLS homes sold for a median of 2.1% more.
• Bright MLS 2024 Data: MLS listings sold for 17.5% more on average.
• RISMedia 2021: MLS homes sold for nearly 20% more and three times faster.

Challenge for Today

Start Researching: Look into comparable MLS sales in your area.