Looking to improve your finances in 2024? These 10 personal finance influencers offer expertise in budgeting, investing, debt management, and more to help you achieve your financial goals.
Why Follow Financial Influencers?
In today’s digital age, financial influencers have become go-to resources for many looking to improve their financial literacy. Here’s why you should consider following them:
- Access to diverse financial knowledge
- Engaging and digestible content across multiple platforms (YouTube, TikTok, Instagram, blogs)
- Personalized advice and real-life experiences
- Community support from like-minded individuals
In this article, we’ll introduce you to influencers across various niches, focusing on platforms like YouTube, TikTok, Instagram, and blogs. You’ll get a glimpse of their unique styles and how they engage with their audiences.
Table of Contents
How We Selected the Top Influencers
Our selection criteria focused on:
- Niche Specialization: We looked for experts in budgeting, investing, retirement, debt management, and more.
- Platform Presence: Influencers with a strong presence on YouTube, TikTok, Instagram, blogs, or podcasts.
- Engagement & Community: Building a community of financial influencers to follow on various media platforms. We prioritized those who actively interact with their audience.
- Credibility & Experience: Transparency, qualifications, and real-life financial journeys were key factors.
Top 10 Personal Finance Influencers in 2024
1. Humphrey Yang – The TikTok Finance Expert
- Niche: Investing & Personal Finance
- Platforms: TikTok, YouTube
- Bio: A former financial advisor with extensive experience in financial services. Humphrey Yang has more than 3 million followers on TikTok. He is known for making easy-to-understand and entertaining videos about money. His content covers investing, side hustles, and money tips tailored to young viewers. Yang simplifies complex financial topics and reviews financial products in his viral videos.
- Unique Feature: Viral content on investment strategies and financial product reviews.
2. Anthony O’Neal – Debt-Free Living Advocate
- Niche: Debt Management & Financial Freedom
- Platforms: YouTube, Podcast, Instagram, X
- Bio: Anthony inspires his followers by sharing his journey from struggling with money to living without debt. He talks about budgeting, paying off debt, and ways to build wealth. Anthony O’Neal is a popular author and speaker, and he has a large following on YouTube where he gives financial advice to students. His main focus is teaching people how to get out of debt so they can have a better financial life.
- Unique Feature: Inspiring journey from financial hardship to debt-free living.
3. Gary Vaynerchuk – Entrepreneurial Hustler
- Niche: Business & Wealth Creation
- Platforms: Instagram, YouTube, Podcast
- Bio: Gary Vaynerchuk is an entrepreneur who leads VaynerX and VaynerMedia. He also created VeeFriends. People know him as “GaryVee” and consider him a forward thinker in business. He has written best-selling books, speaks publicly, and invests in companies like Facebook, Twitter, and Uber. Gary Vee shares honest insights about entrepreneurship, side hustles, and building long-term wealth, focusing on the power of hard work and mindset.
- Unique Feature: Emphasis on mindset and hustle culture.
4. Jeremy Schneider – The FIRE Expert
- Niche: Financial Independence, Retire Early (FIRE)
- Platforms: Blog, Instagram, Facebook
- Bio: Jeremy Schneider teaches people the basics of investing using easy-to-understand visuals. He creates simple infographics to explain complicated investing topics. If you’re new to investing and need help getting started, this could be a good place to begin. Jeremy became financially independent and retired early in his 30s. Now, he shares his knowledge through free calculators, guides, and workshops to help others achieve financial independence and early retirement.
- Unique Feature: Offers free FIRE calculators and step-by-step investment guides.
5. Dasha Kennedy – The Financial Activist
- Niche: Financial Literacy & Social Equity
- Platforms: Instagram, Facebook and X
- Bio: Dasha Kennedy, also known as The Broke Black Girl, is dedicated to helping Black women and other women of color improve their financial literacy. She offers practical and useful advice based on her own experiences with money to help women become financially empowered. Kennedy covers financial advice on marriage, including prenups, and divorce, as well as advice for children, families, and living a rich life through his YouTube channel..
- Unique Feature: A mix of financial advice and social activism to promote equitable access to wealth.
6. Chelsea Fagan – The Financial Diet
- Niche: Personal Finance & Lifestyle
- Platforms: YouTube, Blog, Tiktok, Instagram and X
- Bio: Chelsea Fagan co-founded The Financial Diet, a company that provides budgeting advice, lifestyle tips, and open discussions about spending habits. The Financial Diet started as a personal finance blog in 2014 and has since grown to help women feel more confident in managing their finances with the help of a certified financial advisor.
- Unique Feature: Content that makes financial discussions relatable and engaging for all audiences.
7. Anjie and RJ – Personal Finance for Couples
- Niche: Budgeting & Financial Planning for Families
- Platforms: YouTube, Instagram and X
- Bio: Anjie and RJ share practical financial tips for couples, covering budgeting, debt repayment, and saving for future goals. They are the founders of Rich by Intention, aiming to empower couples to manage their money with intention by eliminating debt, saving money, and investing for their future. After paying off $123K of student loan debt in a year, they are now focused on achieving financial freedom. Their story has been featured on Good Morning America, Business Insider, and Black Enterprise. RJ and Anjie host the award-winning Rich by Intention Podcast, where they share powerful stories to inspire listeners to take action to build the life they desire.
- Unique Feature: Their focus on teamwork and financial collaboration between partners.
8. Kathryn Cicoletti – Investment Educator with a Twist
- Niche: Investing & Market Insights
- Platforms: Instagram, YouTube and X
- Bio: Kathryn Cicoletti, with 12 years of experience in investment fund management, aims to simplify investing with humor and easy-to-understand market analysis. She found that many investors lack guidance after making investment choices, leading to confusion about fees, risks, and managing their funds effectively. In her book, she provides checklists, insider information, and sample investment portfolios to help readers understand their investment statements and create secure financial futures.
- Unique Feature: A blend of humor and financial education to engage younger audiences.
9. Barbara Friedberg – Veteran Investor and Financial Writer
- Niche: Long-Term Investing & Retirement Planning
- Platform: Blog, YouTube
- Bio: with decades of experience, offers expert advice on investing and retirement through her blog and provides tools such as portfolio management guides and investment calculators. She is a former investment portfolio manager, author, university investments instructor, and publisher of BarbaraFriedbergPersonalFinance.com. Her work has been featured in US News & World Report, Investopedia, Yahoo! Finance, and Investor’s Business Daily. Barbara is committed to teaching professionals how to build wealth through investing and cohosts the “Young and Oldish Money” podcast on iTunes.
- Unique Feature: A wealth of practical knowledge for long-term financial planning.
10. Nick Loper – Side Hustle Expert
- Niche: Side Hustles & Passive Income
- Platforms: Podcast, Blog, YouTube
- Bio: Nick Loper founded Side Hustle Nation to teach people how to make money outside their regular jobs through financial services and planning. He has been working with virtual assistants since 2005. Nick Loper lives in Northern California with his wife Bryn and a large Shih-Tzu named Mochi. On a typical day, he can work and walk on his treadmill desk, cheer for the Mariners, or ski in the Sierra pow. He is also the founder of VirtualAssistantAssistant.com.
- Unique Feature: Provides actionable strategies for starting and growing side businesses, focusing on creating multiple income streams.
How to Choose the Right Financial Influencer for Your Goals
- Define Your Goals: Focus on debt management, investing, or budgeting.
- Find Your Platform: Do you prefer podcasts, YouTube videos, or Instagram tips?
- Check Engagement: Look for influencers with strong community interaction.
- Evaluate Credibility: Ensure influencers are transparent about their journeys and advice.
- Stay Alert for Red Flags: Avoid anyone promising quick riches or providing misleading advice.
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FAQ
How can I trust the advice of financial influencers?
While financial influencers can offer valuable insights, it’s essential to approach their advice with critical thinking. Look for influencers with relevant qualifications or certifications, evaluate their experience, and assess their transparency. Verify their sources and compare their advice with that of other experts.
Which platforms are best for financial education?
Different platforms cater to various learning styles. YouTube and blogs provide in-depth content, while TikTok and Instagram offer quick, engaging tips.
Do financial influencers offer personalized advice?
While many influencers provide general advice, some may offer personalized coaching or consulting services. However, be cautious and research their qualifications and fees before committing.
Are influencer meetups or events worth attending?
Attending influencer meetups or events can offer valuable networking opportunities, insights, and a chance to connect with like-minded individuals. However, consider the costs and ensure the event aligns with your learning goals.
What red flags should I look for?
Overpromising quick riches: Be wary of influencers who guarantee rapid returns or easy wealth.
Lack of transparency: Avoid those who are secretive about their financial background or methods.
Misleading sponsorships: Watch out for influencers who promote products or services without disclosing their affiliations.
What is a financial influencer?
A financial influencer is an individual who uses social media or other platforms to share financial advice, tips, and strategies with their audience. They can range from personal finance bloggers to investment experts and cover various topics, including budgeting, saving, investing, and debt management.
Conclusion
Financial influencers are valuable resources for knowledge, inspiration, and community support. From budgeting and debt management to entrepreneurship and investing, these certified financial professionals offer practical advice to help you meet your financial goals.
For those interested in real estate investing, consider following these influencers and exploring the best podcasts in the field: “20 Best Real Estate Investing Podcasts“. These podcasts offer expert insights, case studies, and practical tips to help you navigate the complex world of real estate investing.
Start following these influencers today to transform your financial future in 2024!
